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Poll your current customers, find out what they feel shows diversity and use what they say. I was dropping something off at USPS Store the other day. Its pure manipulation, and its done all the time with surveys and scientists (name your field) and poll numbers all for the express purpose of tricking us into throwing our weight behind whatever cause they The Powers That Be want pushed. Wrong. The current state of race relations goes back to the 60s with LBJs civil rights Bill. Unfortunately African Americans in the inner cities are at a great disadvantage to develop positive Motivational Values for at least three reasons. As this was for all intents and purposes a manufactured generation raised on Disney Cumbaya, Sesame Street, anti-white propaganda, blatant feminism, rap and hip-hop culture, they have turned out precisely as intended. If I were to judge America from its advertising I would believe 90% of its population was black, and that white females could only be in relationships with black males and white males dont exist. Thanks Madge, you nailed it. Think about that. Some want to throw back the hands of time and bring back the old days. In Europe they didnt have a problem with a blonde male lead who was strong-looking. Giving in to these groups of people and cults. If only the other 95 percent of the U.S. population would do the same. I am so sick of seeing this. The net result is even fewer white people in commercials. For now, the only thing equitable about all this is how equally insulting it is to everyone. As there were supposedly no Black people in Scandinavia back then, there was no reason for a Black character to be present in the movie. I just finished a rather long article about the Frankford School and their agendas. Its much, much bigger. They have been totally emboldened and safe feeling, they dont need to wear a mask. Yes, the Marxists and monolithic corporations are about to achieve their dystopian societies. Secondly, brainwash the kids to let them think they are gender fluid or that being gay or trans is normal, while shutting up any resistance with cries of racism and homophobia, remove all white males from TV and advertising and if they are shown, they have to be depicted as Beta males we cant have our next generation of white men be strong role models, right? Or maybe its revenge for all that egregious mansplaining Ive heard so much about. Then form your messaging and campaign strategy from there. Honestly, I dont see this getting any better. That think our lives are for their amusement and manipulation. Oops, trying to type out the above comment on a tablet!! I mute the commercials and think to myself this is all but nothing but clown commercials, fake and actually racist against whites. They hate normal people. Exactly! What happened to ALL the white people in ads. I hear you. Often he complains about how shows are too woke. I can give you hundreds of examples of how demographics should work, but here are just a couple of them. And that white mans burden schtick is tired old racist pap. The folks behind these changes can print all the money they wishand have been able to do so since 1913. Thats a hefty payload of Truth you just dropped, Kris. As for myself, they are missing their mark because I dont watch the commercials anymore I see nothing recognizable in them. Good for you, Brad. Caucasians need to stand up for their heritage and values. Im a white senior male and a retired electrical engineer. Geez. I remember in 1987 when Grand Metropolitan from Britain paid the astounding amount of $12 billion dollars for the Pillsbury company. They are also becoming the professionals on sitcoms, fire chief, head surgeon, police chief etc with whites reporting to them. I was with you right up until the point where you said No one cares. Judging by the number of replies to this blog post and thats only from people with the courage to stick their necks out Id say a hell of a lot of people care. I noticed the shift in black over-representation all the way back to the Obama years. Are they hoping they can influence black families to behave like white families? Agreed on all points! And honestly, when I was a child between 5-10, I fantasized about having a LITTER of KITTENS. https://en.wikipedia.org/wiki/Mother https://en.wikipedia.org/wiki/Child Black female doctors, dentists, insurance agents. More and more people are becoming convinced that all of the things you mentioned are part of a globalist agenda to weaken Western nations and allow organizations such as the United Nations, the World Economic Forum, and the World Health Organization to gain power and control. No doubt, interracial couples in commercials are a hot-button issue for many people of all races. Why not call it like it is and show people for their real culture in commercials not this forced crap that they throw upon us. He also often had female villainsthe worst thing as a villain in a Disney film was the evil mother. As a marketer, I understand that maybe advertisers are trying to reach new customer groups. Dont allow our media to control who should or should not be placed on a pedestal. You get the drift. Drop me a comment or an email anytime! Why not? I find the media, the big corps, anti-social media, etc., quite nauseating. Lacking strong men, governments can more easily control compliant populaces and feminists can get closer to achieving their dreams of taking down the patriarchy.. Those forces are not invisible, just flying under the general radar. If the target was 90% Hispanic, we would have Hispanic actors in our ads. With respect to simple gender, 90%+ of print and television ads for gyms and exercise equipment feature women. Retail Media Networks: A Forced Marriage or Perfect Partnership? I wouldnt buy the product for a penny let alone what they are selling it for. Shame on you, advertising professionals. We see you. They earn the most per capita and have the highest education by race. For example, slavery was widely practiced by American Indians in the Northwest and Eastern woodlands of the United States. This was the first tournament comprised entirely of transgender and nonbinary players, with around 80 participating! https://en.wikipedia.org/wiki/Man Call me crazy. Last thing the diversity officer in major companies that must approve all advertising is root of the problem. Oh, I forgot about the talking Rice Krispie Treat giving the boy in ballet tights a pep talk. Mine your data and do research before making assumptions and youll be authentic as it comes from your current customers. (Quick experiment: Do a Google image search for white family and black family and see what you get.). and so true, so true.. Ive always thought that rule number 1 in marketing is to know your audience. Hi, Dave. But if fitness ads over present black people some of them may say that they target them because people think that only black people are fat. That said, I think you expressed yourself quite well. Being Ethical. I can live my life freely and am never required to participate in anyones cause, no matter how righteous its considered. I hope you dont mind (especially as you remain anonymous), but I shared your comment on both LinkedIn and Twitter and posed the question, At what point does the push for diversity and inclusion become *exclusionary* and itself as pernicious as the problem it was meant to solve?. Oh, Ive been waiting for someone to say this. Thank you. I have noticed such a drastic change in the demographics of television commercials. Speaking on the subject of underrepresentation of Latinos in advertising, heres what makes it even worse. Models are, in order: Black, black, black, white, black, black, white, black, black, black. Sadly I feel like the shooting in Buffalo is just the beginning. Which we all know is no where close to being true! The other challenge is if you say anything negative about misrepresentation in advertising, you are accused of being a racist. The roles have changed and girls no longer need to be saved. Of course I think women should be paid and treated equally with men for their work, but these equal rights in the work place are not what the feminists cause is really all about. Its really sad that we have losers that have to use Hitler to view their position, But I guess its okay to complain about too many white people in Acadamy Awards, Well it is based on talent and not skin color #liberalismisamentalillness. People of color & for that matter every individual needs to take responsibility for their own lives & stop blaming white America for their problems & hardships. . Remember back in the Obama years when no one could criticize the presidents policies or job performance without fear of being called a racist? Can I interest you in a Jeremys razor? I felt what was being offered was an insult to intelligent, thinking people. Are blacks clamoring to work in advertising? I dont see how it couldnt have. Appreciate your thoughts, Robert. Check our Privacy and Cookie Policy for more information. I cant stand it. I was brought up to love everyone, but enough of these commercials. And this blantant overrepresentation is not limited to TV commercials. The list goes on and on, Maria this, Carlos that. I am talking about the pharmaceutical companies that are behind most of those senseless shootings and violence. Industry Perspectives on the Transition to a Multi-currency TV Market, Trends in Agency Compensation, 18th Edition, A Diversity Report for the Advertising/Marketing Industry (2022), There is a tremendous value in being part of the ANAs strong network of brands The Ask service validated the research that my team had already done [and] saved us time. Plans for improving diversity and representation in advertising U.S. and UK 2022 Plans for adapting their marketing approach to improve diversity and inclusion in advertising according to. Wow, where will this country get our future warriors? But for what I think is the real reason, I would suggest that everybody read American Marxism by Mark Levin. I dont think youre racist per se. I dont feel guilty about being an upper white middle class citizen but I am feeling a bit offended because advertisers of TV commercials are completely ignoring their main buying group of the population. 2. (Another is what Disney has done with the Star Wars franchise in erasing male leads.) Indeed. Have people from those groups get involved in developing and reviewing the content you plan to use. Ive been retired for a year now and watch more TV than I have in a while and I thought the same thing. This just divides the people. Thats when things start becoming exclusive rather than inclusive, and it comes off as pandering even when its meant well. The Left admonishes us to celebrate the differences in our cultures while completely ignoring the fact that different cultures may in fact have different preferences in careers and entertainment. Another way is to ask for an opinion from someone unrelated to your campaign, but always take that input in the right proportions. Black men in commercials are all very handsome, tall, athletic, and competent. Theres a lot of that in Hollywoodin Die Hard you have the evil blonde bad guy. Even at that age, consumers can tell when a brand is being opportunistic versus truly being committed to a cause or community. Click the DOWNLOAD NOW button for the full report. Blm and its little followers are trying to take over the world and that will NEVER HAPPEN!! Mandy Glidewell, CentricsIT, 9. It was the white people of America who spilled blood to free the black man, brother fighting brother. https://fox59.com/business/press-releases/ein-presswire/606081233/extreme-reach-study-finds-increase-in-percent-of-white-people-seen-and-male-voices-heard-in-video-ad-creative-in-2022/. Being neutral isnt going to change anything. To validate their superior socioeconomic positions above us of course. When will America get the spine back and start saying no to these people????? Further, there has been an increase in the ethnic diversity of the marketing teams of ANA member companies the most significant growth of ethnic diversity in the five-year history of this report! It reminds me of an episode on the series Community in which the college mascot wore a tan jumpsuit that covered it head to toe because of the hype about college mascots offending people we will soon have a neutral society, everyone will be light brown. I too am a die hard liberal when it comes to social issues but bristle at the not so subtle attempts to disenfranchise the white race and even the male gender. Your article was on the top page of my search but it was on DDG. I havent noticed, but Ill be sure to listen for it now. Not everybody looks like the Marlboro Man especially women. So much truth here, especially in the fact that so many political, social, and religious agendas and conventional wisdom are driven by big-money corporations (Pfizer, anyone?). Well, Robert, I think youre exactly right. Isnt that interesting? Use the right people for the message you convey. TV is unwatchable now, its vile. These cookies allow us to improve the sites functionality by tracking usage on this website. Actually, I was being a bit sarcastic. Do the stories you read there measure up to the advertising portrayal? I dont believe a lot of what I see on the news, Julie, but quite a few recent mass-casualty events have allegedly been motivated by racial hatred and Buffalo is most certainly not the beginning. In the past half year alone, weve had the SUV that drove itself through the Christmas parade in Waukesha, Wisconsin in November; the synagogue shooting in Texas in January; the Brooklyn subway shooting in April; and thats just off the top of my head. Thats a great point, WonderWoman. I happened along this post because I have been observing everything you mentioned. Race as a tie breaker. Its all such a bunch of crap because the WOKE folks have taken over. one of the largest talent payroll and trafficking companies in the industry, extreme reach, just issued results of their study on racial diversity for on screen casts in TV commercials. Anyway, overseas you see more representation of the other interracial mixes. They call out white privilege for those who have higher Motivational Values. What people do on their own time is fine with me just dont try to indoctrinate the populace to their unrealistic commercial portrayals. You dont need to guess about what kind of images and language people want. I dont post racist or incentive posts or replies, dont promote violent or Illegal activity, no abusive language or hate speech. Predictably, not one person had the courage to comment. Now some black people say that fast food companies target them to make them obese and unhealthy and its racist that 70% of fast food ads have black person because it causes obesity among black people. All men are demeaned in commercials and have been for a long time but especially Black men lately. 8. They want us at each others throatsas they work towards their planned paradise on earthwith most of us cattle (their word, not mine) eliminated. No masculine role models or father/son interaction in commercials. We are circling the openings to some pretty deep rabbit holes here, but I do think more and more people are starting to catch on. As you note, weve allowed our culture to somehow brand masculinity as toxic a big mistake, as it is and always has been the natural combination of masculine and feminine parents that has allowed the human race to survive, to birth and raise the next generation, and to prosper in a harsh world. Interesting observation, Phelan! Right you are again, Robert. You can search our content library for case studies, research, industry insights, and more. are flooded with open borders watering down the natives. And their purchasing power is growing 70 percent faster than that of non-Latinos. How dare you come after my little children like that? But what I was trying to say was that I was getting disturbed by not only the minimization of white people in advertising but also the (excuse my language) pussification of the masculine American male, but grown men and boys. As one of my readers likes to say, The End is surely near., Sure could use a vacation from this bullshit three ring circus sideshow of freaks. 5% are other religions. Far from it. Has anyone or can someone post a list of ad sponsors and companies that promote fake advertising? Ive looked for surveys of percent of actors in commercials/ads by race and they are almost impossible to find. Ask your sales folks for input. Anti racism is still racism. If you took commercials seriously, you would think the most pressing problem in the lives of young American women is avoiding split ends and shaving their crotches, that normal people do cartwheels after getting a $5 refund on their taxes, or that married couples often give each other new cars for Christmas. https://en.wikipedia.org/wiki/Boy An example of this is the 19 million black babies freely aborted over the past 40 years or so, simply because of the removal of responsibilities. Thank you for your comment. Now, most corporations wouldnt piss on you for $12 billion. (Witness attempts to reboot the film Annie, The Wonder Years TV show, and Marvel and Disneys efforts to replace white characters with characters of color, and even change their genders and sexual orientations.). Im still postulating. I just want, as Tool says in Aenima, Mom to come and put everything back together again. While I can certainly appreciate the occasional clever attempt to subvert traditional gender roles in TV commercials, it becomes a problem when the majority of ads go out of their way to push agendas focused on race and gender. The only way out I see is to try and make these companies (including your catalog company) pay a price for their actions. So much for learning from one another through healthy dialogue and debate. By the way, everyone has chromosomes. But unfortunately, Big Tech doesnt want us to. Certainly, hockey is expensive. https://en.wikipedia.org/wiki/Sister The remote is the best thing invented and silence is golden. Not racist, just human nature. I realize there is a lot of hate in this world and people in high places are trying to fix that, however, is it fair to the white actors, models and any other white males for that matter to be ostracized? You dont have to be a Rhodes scholar to see the intention behind all of this. This blatant punishment of white males should be illegal, as it should be to all races of people. This is an advertising blog, after all. 5. White kids, really all American kids regardless of race, are being Blacked/Africanized we can easily see. Hollywood was not interested in making films with such men as leads. Ever since George Floyd, it seems that forced diversity has really gotten out of hand. An example. Published on February 05, 2021. It MIGHT be saying, instead, that there is no way any one is taking a chance to piss off a black Karen who thinks the buffoon or clueless black person is a form of a micro-aggression, or subtle racism, or some baloney like that! Blacks are way, way over represented and it has turned me off to a point where I will not purchase from these heavy handed advertisers. Mostly white men. Walk down a jetway at Hartsfield or any airport. https://archive.schillerinstitute.com/fid_91-96/921_frankfurt.html. Brad, thank you for your thoughtful comment. I am completely disappointed over everything happening. What I will never understand is this desire for some gay people to tell the whole damn world that they are gay!! Now are the monoliths totally responsible for all of this? Unfortunately, the brainwashing has been so constant and so thorough that most have no idea. I dont even watch the commercials anymore. I went on a two month road trip Nov-Dec. 2020. I also think this placating the woke crowd will eventually get so out of hand that it will completely alienate white people. We need to go back to where white men were portrayed honestly and accurately as being masculine and strong. I know that a lot of people saw those posts, but no one was willing to touch the topic with a ten-foot pole. that detergent is not that good, but that is besides the point. I agree that we need to tell the advertisers what we want by not purchasing their items or services. Activism has become a LUCRATIVE CAREER. Id love it if the black people I saw in TV adverts were representative of the blacks I see every day in real life; Id love it just as much if all races were portrayed fairly and equitably by the people who create todays TV commercials the ones who claim they champion equity but who in truth are using diversity as an excuse to marginalize white people. I am a somewhat older fellow, and looking back, single events and changes never seemed sinister. The foreign-born population was only 5% in 1965 compared with 14% today. Not only that, but I see very few women who look like me. And I have to remind myself, this is advertising were talking about. One pet gripe that I have is seeing non-whites portray white people (for reasons of inclusion) in plays and films. While Im sure that some of what we are seeing is driven by good intentions, Im also sure that a lot of it is driven by politics, fear of cancel culture, and cynical attempts by brands to hitch their wagons to the latest hot-button social issues. I guarantee that 90%+ of Lowes products are purchased by people that celebrate Christmas. It you really want to see how lopsided the commercials are with blacks watch sporting events and musical events. Rachel Montague, Gourmet Services, Inc. Its all well and good to proclaim a desire for diversity, but companies need to be careful they arent treating it flippantly, because their audience will see right through it. It is actually quite embarrassing. are being promoted by females. Let them know that they have lost you as a customer. If you note the 30 posters on the walls, there is one white, straight male. For me the clearest single point from your comment is that there is a very negative affect from all this woke & diversity advertising by alienating their main audience. Yes, sir. Almost an Agenda. But I myself see plenty of ads from small-time brands that very conspicuously feature oh, not normal-sized women, but actually obese women. Another word for it is indoctrination, and its rampant. Not to mention the camera shots of the audience during the match most of which were carefully chosen to show black members of the audience celebrating Serenas well played points and celebrating her opponents poorly played points. Regardless of the intent these commercials are making white Americans over 40 feel disenfranchised. I have boycotted every company pushing the propaganda. Forbes Communications Council members share strategies for including authentic diversity in marketing. Thats my point exactly. Wish we could go back to the 90s.. when America had a backbone and when the cops could beat the crap out of the criminals without the cops going to jail for doing their jobs and the criminals being made into heroes. We were told that race could and should be used as a tie breaker when choosing between two otherwise equal job candidates. https://www.nbcdfw.com/news/local/diversity-in-commercials/76279/, Thanks, Robert. Yeah, Im not seeing how follow the money works here. I commented about this about a month ago and after I did I felt so much better. I think they may be right up your alley. Nysha King, MRINetwork, Diversity is important but needs to fit your target audience. No, they must get in our faces at every chance and turn everything into a platform for their message. Since the companys announcement, I now use the Qwant or Brave search engines instead. Thank you . Make this madness come to a quick stop. Is that not the very definition of racism? Could black players in the NHL then foot the bill for this? I believe youre right on the money from your refusal to use Google services all the way through to your predictions for the end of the dollar. Show men of color as successful and attractive while white men if you show them at all are fat and stupid. Companies will be forced to address their . The sheer number of black people in TV commercials is already highly suspect, but the equation becomes even more lopsided when you consider that they are almost universally portrayed as clever, sensible professionals and leaders who hold positions of power over whites and characters of other races. About two years ago I read another article on this subject and one of their points was that even though we are seeing bi-racial couples more and more in tv ads it is nearly always a white man / black woman because, they pointed out, advertisers fear that America is still not comfortable with a white woman / black man couple. What is the Whitewashing of black people? Do advertisers really think that the only way to appeal to potential customers many of whom are white males is to insult white males? Whether one thinks its an issue or not, I say have fun with it. I understand these ad people are maybe trying to achieve some kind of authenticity and will always try to protect themselves by claiming their ads are aspirational i.e. That is their target. We need to stop allowing ourselves to be manipulated by the narrative put forth by the jackals who would divide us, and realize that the vast majority of our fellow Americans are in fact good people who are very accepting of different races and cultures. It used to be, marketers could say they targeted women because women hold the purse strings. I love how she justifies her paycheck. I hear the energy rationing could get rough: https://www.dailymail.co.uk/news/article-11173211/Life-Blackout-Britain-Experts-warn-energy-rationing-winter.html. Most if not all of the developments in dramatic theater and film tech came from Europe and European artists are discouraged from representation now. Thank you for putting into words what has been bothering me for the last two years. I can assure you, you are not a racist. Its not just tv ads, this forced culture perspective is everywhere and is very much being driven by the so-called coastal elite i.e. As a blue-eyed blonde woman, I havent seen anyone that looks like me in tv commercials for quite some time. And if you take issue with that statement, look no further than the dozens of shootings that occur every weekend in Chicago, and just yesterday, the gun violence that erupted at a Juneteenth advocacy event in Washington, DC. Has anyone else noticed the complete absence of blonde haired men in TV advertisements? Bad media of any type hurts the creator just as much as it does the audience. Most of the modern worlds issues stem from the hidden bitterness towards our own dads that were either present and imperfect or vacant altogether.